The New Primal

It’s tough to tote a buffalo. Chickens, while easier to transport, are also quite unwieldy. But the buffalo chicken? Totally portable, with some coaxing. Inspired by such tenacious (yet ill-fated)...

Your chili just got more competition-worthy. Our ten-point advantage of spicy nightshades and aromatic herbs is perfectly proportioned and mind-blowingly tasty... and maybe just this side of the...

Slow-cooked or smoked, shredding better than pork? Classic poultry! Wafting from a grill, drawing more neighbor envy than beef? Classic poultry! Emerging ceremoniously from the oven, stealing holiday...

A superb cut of meat is a worthy splurge, but that luxe flavor doesn’t have to be so elusive. By all means, better your beef tenderloin or bison strip with the herb and onion mix we meticulously...

It may seem like hyperbole, this “everything” moniker. But when you have in your hot little hand a vessel with the salty synthesis of flavors like garlic, onion, and a duo of savory seeds? You want...

The New Primal Jerky Beef Stick Original. Made with organic beef stock. 

The New Primal Grass Fed Beef Jerky Stick Spicy is spicy, meaty, goodness, now even more portable! Grab a stick with some extra heat to keep you fueld and lively throughout the day.

THE NEW PRIMAL: JERKY TURKEY STICK (1.000 OZ)

We see you there, walking that line between reckless and reserved. That’s okay, as long as you’re not bored… and your food’s not boring. With a perfectly prudent dose of bold cayenne pepper, The New...

Generally speaking, don’t trust a buffalo who claims to be mild. In this case, however, rest easy knowing this sauce won’t turn on you. Sure, it’s buffalo through and through, but it’s been sweetened...

In my mouth, I’m going to Carolina. The South is as smooth as she is sassy, and somehow delivers warmth with every zinger. You can taste that in her signature BBQ sauce, and this is our wink and nod...

My friends call me Nooch. They know me: a gluten-free seasoning with the protein and fiber my peers don’t offer. They get me: charmingly cheesy, mysteriously umami, and a little nutty. They love me:...

Go ahead, call it a comeback. Millennia ago, ancient humans stumbled on a comfort food that made them more, well, comfortable. In an effort to use every last, delicious part of their protein (a quest...

You probably know that firebreathers breathe fire. But did you know that they also eat fire? It's true. Well, kind of. The combination of cayenne and habanero peppers packs the kind of heat the most...

Liven up all your meat, fish, and veggie dishes while sticking to your Paleo goals with The New Primal Classic Marinade & Cooking Sauce. Each spoonful adds irresistible flavor to a variety of recipes...

This spin on our all natural, free-range turkey stick wakes up your tastebuds with the addition of lime juice, cilantro, parsley, and chili pepper. With 7g of protein and 45 calories per serving,...